What We Know
Findings that repeat across the research.
PastBehavior studies individual historical questions. What We Know brings related studies together to show what appears to hold across cases, what changes by context, and what an executive should look at next.
Questions we’ve studied repeatedly
- Why do signed partners fail to produce?What separates recruiting a partner from getting them to transact, transact again, and become worth continued investment.4 core studies · 2 related studies
- Why does enterprise delivery stop scaling?What happens when implementation, customer exceptions, and delivery work grow alongside revenue.4 core studies · 1 related study
- What happens when growth depends on a channel you do not control?How companies respond when a platform, intermediary, or discovery layer changes the rules or takes over the customer decision.3 core studies · 1 related study
- How do businesses grow when customers rarely need them?What works when demand is episodic, customers postpone action, and every transaction requires another decision.3 core studies · 1 related study
- When will people let a system act for them?What history says about delegation, human oversight, autonomous selection, and the boundary of granted authority.3 core studies · 1 related study
- Where does the money come from when the user is not the payer?How companies monetize relationships, audiences, and intermediated demand when the person receiving the value is not the party being billed.3 core studies · 2 related studies